Analytics Agency

Understand and optimize user behavior thanks to meaningful data with the help of our experts in digital marketing.

Google Analytics Agency
Google Partner Premier 2024 BVDW-Zertifikat BVDW-SEA-Zertifikat German Web Awards 2023 Sistrix


Permanent employees with up to 15 years of experience

Top Service

Get a reply after an average of 120 minutes

Performance oriented

Get more inquiries and sales thanks to our data-driven approach

Analytics Agency – Do you know your website visitors?

Our professional Analytics and SEO Agency in Munich helps you to continuously analyze the user behavior on your website using analytics and real-time tracking tools and thus uncover your website’s potential for improvement.

We support you with digital marketing services such as:

  • identifying weak points
  • targeted and sustainable optimization
  • increasing conversions
  • getting new customers and clients
  • improving your rankings
  • better understanding your website visitors
  • long-term increase in competitiveness

Let us advise you during a personal appointment and give you a first insight on how we work – free of charge and without obligation.

Everything from a single source

Innovative, dynamic, transparent, personal – Lena & Valentin will advise you on our individual marketing solutions.

Professional tracking concepts – for more success in digital marketing

Find out how many people visit your website every day, which user paths they prefer, when the page visit is abandoned and much more. Get the insights you need, to improve your website on long-term and make it easy-to-use with a great user experience!

As a Google Analytics Agency, we help you with interpreting the above and many other key figures and with devising appropriate improvement measures. This enables you to achieve your digital marketing goals and get new customers and clients. At your request, our Analytics Agency will of course be happy to implement the optimization measures for you. A website that is suitably prepared for your target group encourages interested parties to stay on your website longer. This in turn can lead to more conversions. Your Google ranking is also positively influenced, as the length of stay (depending on the user’s intention) is an important ranking factor.

Even minor changes often procide important data for optimization

In addition, web optimization – that as a web analytics agency we are more than happy to implement for our clients – ensures that your marketing campaigns are really worthwhile. After all, your AdWords campaigns will not bring the desired benefit if clicks do not result in conversions. Our Analytics Agency will explain to you how you can convince website visitors of your offer in terms of web design and text. Become our client and profit from our well thought-out strategies! With our data analytics agency you’ll get all the insight you need on all your marketing data, to make your website a dashing success!

During the entire cooperation with our Analytics Agency, you have the same permanent contact person who is ready to assist you with all your questions. In addition to regular reporting, we also arrange telephone appointments and meetings for personal coordination. This way, you as a client, are always up to date and know exactly what your analytics marketing agency is currently working on.

All accounts with Google Analytics, Google Tag Manager and other programs will of course always remain in your possession. Our analytics agency only manages the accounts for you in order to derive sustainable optimization measures of the data sources and to develop an end-to-end strategy for your marketing.

Our analytics agency will be happy to review existing implementations and test whether they have been properly installed and record correct values.

Our service overview:

  • Implementation of different Data Analytics tools (e.g. GA4)
  • Audit of existing Analytics implementations
  • Website consulting
  • Conception of optimization measures
  • If desired: Implementation of optimization measures
  • Regular and meaningful reporting

Everything from a single source

Innovative, dynamic, transparent, personal – Lena & Valentin will advise you on our individual marketing solutions.

What speaks for rankeffect® as your analytics agency:

  • Google Analytics certified employees and digital marketers
  • Many and well-known Google Analytics customers and clients
  • Also active as an AdWords Agency, so that cross-optimization is possible
  • Experienced in installing and operating the needed programs and platforms
  • Correct interpretation of key figures and conception of effective measures

Analytics Agency – Collecting data with Analytics tools

Measuring conversions

Conversion tracking in Google Analytics is used to measure your website goals. This can be, for example, opening up a target page, submitting a contact form or downloading a file. Our Analytics Agency supports you in selecting the goals and setting up the necessary functions on your platform. We are happy to help you with Conversion Optimization, since we are not only a date analytics agency, but also a Conversion Rate Optimization Agency.

Conversion tracking in Google Analytics
Targeted optimization can only be achieved by tracking sales or inquiries


By using tracking tools, our Analytics Agency measures user actions that go beyond the page view. This includes e.g. downloads and clicks on banners or buttons. In order to be able to track these events successfully, the source code of your website must be fully adapted to the requirements of Google Analytics. Our Analytics Agency will be happy to do this for you. We get in touch with the responsible developers and adapt the source code so that the all-in-one Data Analytics tracking tool is implemented correctly.

Measuring campaign successes

With campaign tracking, you can track the performance and success of your marketing campaigns and compare them with one another. In order for the measurements of your campaigns being assigned to the right marketing channels in Google Analytics, our Analytics Agency will work with you on developing a solution and strategy for meaningful and sustainable campaign tracking.

Collection of e-commerce data

If you have an online shop, you can use Digital Analytics tools to record sales and thus the most profitable sales sources. All e-commerce data is available to you in the analytics reports by data visualization. This enables our Analytics Agency to jointly evaluate which marketing channels and campaigns generated the most sales.

What our customers have to say about our service


»The results are extremely satisfactory«

»As a professional and committed partner, rankeffect has already supported us in the creation of an SEO strategy, the creation of texts, the monitoring of results, the revision of our analytics tracking and in the area of SEA. The cooperation is very pleasant at any time and the results are extremely satisfactory. Inquiries are answered promptly and always very friendly. We look forward to continue a close and successful cooperation.«

Frank Mittag

Digital Marketing Manager, Design Offices GmbH

»Effective Improvement of our web analysis«

»The agency rankeffect has rebuilt our Google Analytics tracking professionally and in close coordination with us and our web agency. Subsequent services were implemented quickly and competently. The integration via the Google Tag Manager allows us to create and continuously adapt events ourselves.«

Benedikt Lüning

Managing Director, GmbH & Co. KG

»This is how collaboration is fun!«

»Everything is right here – from getting to know each other to professional implementation rankeffect has done a great job. The team is always very committed, flexible, transparent and fast in implementation. We look forward to further cooperation!«

MBA & Eng. Jan Hertwig

Managing Director, CADFEM Medical GmbH

»Experience and proven, intelligent strategies«

»We have been looking for an agency that can cover most of our needs for a long time and finally found it with rankeffect. From the very beginning, the cooperation was characterised by good communication. We received excellent advice from the setup of our new shop system to the development of the SEA and SEO strategy. Ideas were discussed, visions were created and after more than a year of cooperation we can fully recommend rankeffect.«

Marco Maisel

Managing Director maisells GmbH & Co. KG

»Simply smooth«

»Super service, nice people and always there to answer my questions. We are really happy with the final product and how everything went. Simply smooth.«

César Rafael Martínez Pereyra

Senior Marketing and Communications Manager
Profion GmbH

»Cooperative, competent and reliable«

»With rankeffect we have optimized our website SEO and achieved a complete makeover. The cooperation is partnership-based, competent and reliable. Questions are resolved quickly and uncomplicated, solutions are developed flexibly and implemented directly. We are looking forward to further cooperation!«

Natascha Peischer

Sales & Marketing Managerin, UNIGLOBE Focus Travel

»Fully satisfied«

»Finding the right partner for a complete relaunch with a more than tight schedule, who will also build us up competently in all SEO topics after the implementation seemed unlikely to us. In rankeffect we found this anyway and are completely satisfied.«

Aimo Künkel

CTO, etg24 GmbH

»Our new website has become great«

»In an always open partnership our website was given a makeover. The respective contact persons of rankeffect were very sympathetic, competent and flexible. We are very satisfied and look forward to further cooperation.«

Lisa Zill

Marketing & Communications, Digitales Gründerzentrum der Region Ingolstadt GmbH

»More visibility in the shortest possible time«

»Thanks to the support of rankeffect in the field of SEO, our visibility has improved significantly within a short period of time. We will continue to rely on rankeffect’s holistic strategy in the future and look forward to further successful cooperation.«

Dr. Peter Stiller

Managing Director, Printkiss GmbH & Co. KG

»Extensive expertise in the field of financial services«

»With rankeffect, we have successfully introduced Google Ads for our company. Thanks to the extensive expertise and the additional expertise available in the area of financial services, we advertise in a targeted manner and without large losses.«

Sandra Schäfer

Head of Marketing, AssetMetrix GmbH

»Always fast and competent answers«

»We are very satisfied with the cooperation with rankeffect. You always get quick and competent answers. Even with more complex projects or situations, the connections are explained to you in an understandable and simple way. rankeffect has been supporting us for several years in the field of SEO and Google Ads, with which we were able to increase our visibility in a short time. We look forward to a great collaboration in the future.«

Daniel Schubert

Managing Director,

»Many thanks for the friendly business relationship«

»I am more than satisfied with the result. At this point, I would like to thank you for your extremely efficient work. Our contact person gave us good advice throughout and included all our questions and suggestions in the project. Thank you very much for the friendly business relationship.«

Andreas Wagner

Project Lead Switzerland,

»Overall excellent service«

»The team at rankeffect is seasoned with the experience and tools to support our online marketing objectives. Communication is also as important as results. Overall excellent service. Recommended.«

Konrad Preuninger

Digital Marketing, Amber Road Inc.

»We are very satisfied«

»rankeffect has been taking over our search engine optimization for some time now and manages our Google Ads campaigns. Changes and new projects are always implemented quickly and conscientiously. We are very satisfied – both with the service itself and with the customer service.«

Fabian Pricl

Tokheim Service GmbH & Co. KG

»Thank you for the great support«

»Since collaborating with rankeffect, we have achieved significant success with our Google Ads campaigns and will also put SEO optimization in the hands of rankeffect in the future. Thank you for the great support.«

Lars Schubert

Managing Director hochhinaus, Luftwerbegesellschaft mbH

»Very professional from the beginning«

»The collaboration with rankeffect during a SEO audit of our website was very professional, uncomplicated, sympathetic and at eye level right from the start. The very comprehensive analysis was presented to us in an understandable way and all questions were answered. We felt very well taken care of!«

Ricarda Sandmeir

Team Lead Marketing, Blickfeld GmbH

»Reliability and competence«

»Our wishes and objectives are always successfully implemented within the shortest possible time. The easily accessible and always friendly team of rankeffect impresses not only with its reliability and competence, but also with its speed and flexibility. Transparent and clear procedures enable us to achieve the desired result quickly.«

Brigitte Amann

Owner of Macbett in Munich

Analytics Agency – rankeffect approved tools

Google Analytics 4

Of all the analytics and tracking tools, working with Google Analytics has proven to be the most profitable.

It’s a free analytics tool that should be used for professional online marketing. You get a wide range of functions and tools for web analysis. It is also a product from Google – the search engine for which almost all web content is optimized.

Google Tag Manager

The Google Tag Manager is just as effective an analysis tool as Google Analytics. Concentrate on your core business and leave the complex tool implementation and setup to a third-party Google Tag Manager Agency.

Installation can take up to 40 hours and must therefore be planned carefully in advance. Few analytics agencies are as familiar with setting up the Google Tag Manager as our Google Analytics agency.

If you are already using Google Tag Manager, we will be happy to check if it is implemented correctly so that your tracking runs smoothly. Of course, our Analytics Agency is also at your side with the correct interpretation of the key figures and KPIs and helps you to find the right optimization solution.


Matomo is also a free tool that captures numerous key figures. The Matomo Analytics account hosts your analytics data in a highly secure cloud, protecting it from unauthorized success. Of course, the rights of the collecting data remain with you. As a Matomo agency we are happy to help you with the installation of the tool and the evaluation of the results.


This analytics tool allows you to link and analyze user data across all devices. Webtrekk helps you to create user profiles from the data collected and to convert this data into personalized and automated marketing campaigns. The experts of our marketing analytics agency would be happy to help you install this tool.

Are you interested in becoming our client and customer? Are you ready to get actionable insights and reporting about your website from a professional and award winning marketing agency, specializing in analytics?

Get in contact with us! We would love to meet you in a non-binding free initial meeting! We are looking forward to getting to know you and your project!

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Feedback by the next business day at the latest

Phone call with an expert beforehand

60-90 minutes of personal consultation

Comprehensive analysis of the current status

Customized offer

Lena & Valentin

Online marketing consultants

Over 300 successfully completed projects since 2015

Convinced? Get a consultation now