SEO-Audit Services

What happens when we do an SEO Audit of your website and what is checked?

Professional SEO audit services include many different steps. Let us give you an overview of how we conduct an SEO audit report of your website:

1. Checking the technical infrastructure

First, we check your websites’ technical infrastructure. We analyze, among other things:

Robots Meta Tags / Robots.txt

Here, we check whether or not the search engine’s web crawlers (or bots) can correctly crawl all of your sub-pages. If any pages have been excluded from being indexed by the robots meta tags, this is where we can see it. In order for any SEO measures to work, it is important that all of your relevant sub-pages can be crawled and indexed. In addition to crawlability, individual pages should also be displayed to visitors in search results. We look into all pages and find out which ones are functional and which are not. Further details on any errors can then be discussed during a personal consultation meeting, where we go over the entire SEO audit from our services with you.

Page Speed

Using professional analytics tools, we measure the loading time and performance of your website.

XML sitemap

Our SEO audit services also include checking whether or not a valid XML document is available and how it is structured.

Frames, Flash, Javascript

At this point in our SEO audit services, we look at the state of the scripting, markup and programming languages (e.g. Javascript, Flash and Frames), which would be used for elements such as navigation.

Dynamic, canonical URLs and paginated pages

What about the canonicalization? Are any dynamically generated URLs rewritten using mod-rewrite? Is there a canonical URL that serves as the main domain? Are all subpages paginated correctly? We look into these things and clarify them within our SEO audit services.

Links

Another part of our SEO audit services is checking for internal and external links. Are there enough internal links? Are your outbound links leading to reputable, trustworthy websites that are thematically related to yours? Do you have an authentic link profile or does it indicate link buying?

Code quality

Your website code should be free of errors. Using HTML validators, we check the code for any issues that could limit functionality.

Usability

The number one objective for any business is usually conversions. Your website’s usability is crucial for that. That’s why we thoroughly examine it by checking whether or not users can quickly get to the products they want. The fewer clicks they need to find the desired product, the better. This is also affected by navigation, or how easily users can find their way around your website. Is it clear and intuitive? Can they easily find your contact information? How are the loading times doing? These are some of the things we check at this point in our SEO audits services.

Competitor analysis

While we mainly analyze your own website, we mustn’t ignore the competition. Competitive analysis is also important for an audit. After looking at your competitors, we can answer the following questions:

• Which companies offer products or services similar to yours?
• Which position do these companies have in the SERPS, and for which keywords?
• For what reasons might they be ranking better than you?
• How are their websites different from yours?

This then helps us figure out how to use that to improve your website so you can gain a competitive edge over the

2. Analyzing on-page factors:

After taking care of checking the technical infrastructure, it is now time to look at several on-page factors. Most of them are what makes or breaks the user experience. This also part of our SEO audit services.

Content / Duplicate Content

Does the content on your website offer users all the information they want and need? Which relevant keywords has it been optimized for so far in order to rank? We check whether or not that is the case and which keywords are integrated in what frequency, e.g. in the title tags, headlines and paragraphs. We check it for keyword stuffing, spelling and grammar errors as well as how fluently users can read the text or if there are enough call-to-actions.

By using various SEO and content tools, we can locate any duplicate content your website might include. That means checking for any text passages that are too similar to those on external pages. Identical text passages should be removed or rewritten and the pages in question should, if necessary, be given canonical tags or nofollow links.

Meta Title und Meta Description

These snippets in Google’s search results lists are an important ranking factor. That’s why in our SEO audit services, we check whether or not your meta titles contain the right keywords and if they accurately convey the content of a page to the user, so it encourages them to click.

Media

Your website content should ideally be enriched with images, graphics, audio files or videos instead of just being a big block of words. We check if the media you might already have adds value and whether or not they are compressed or embedded correctly so they don’t weigh down your page speed.

What’s also important is that any images have alternative descriptions in their ALT tags so that they can be read out by screen readers. All of this is another part of our SEO audit services.

URLs

Are your URLs short, are they self-explanatory or are they just long number/letter combinations? Do they contain important keywords? We’ll clarify that in our SEO audit services.

Local data

Is your company a local business and not part of e-commerce? Your shop’s location should be specified both in the URL and the title and description. We will also verify if this is the case. If your shop or service focuses entirely on local business, we can also conduct a more local SEO audit.

Responsive Design

Mobile has long overtaken desktop, so it is important that your website is optimized for mobile devices such as smartphones and tablets. We check whether or not your website and its contents are displayed correctly on all mobile devices.

Links

Another part of our SEO audit services is checking for internal and external links. Are there enough internal links? Are your outbound links leading to reputable, trustworthy websites that are thematically related to yours? Do you have an authentic link profile or does it indicate link buying?

Code quality

Your website code should be free of errors. Using HTML validators, we check the code for any issues that could limit functionality.

Usability

The number one objective for any business is usually conversions. Your website’s usability is crucial for that. That’s why we thoroughly examine it by checking whether or not users can quickly get to the products they want. The fewer clicks they need to find the desired product, the better. This is also affected by navigation, or how easily users can find their way around your website. Is it clear and intuitive? Can they easily find your contact information? How are the loading times doing? These are some of the things we check at this point in our SEO audits services.

Competitor analysis

While we mainly analyze your own website, we mustn’t ignore the competition. Competitive analysis is also important for an audit. After looking at your competitors, we can answer the following questions:

• Which companies offer products or services similar to yours?
• Which position do these companies have in the SERPS, and for which keywords?
• For what reasons might they be ranking better than you?
• How are their websites different from yours?

This then helps us figure out how to use that to improve your website so you can gain a competitive edge over them.

3. Off-page analysis as part of our SEO Audit services:

After looking at how to get the on-site factors of your website back on track, it is now time to analyze off-page audit factors.

Trust

Measuring your website’s trustworthiness to Google is extremely important, as it’s considered a key search ranking criterion. Trust is measured, among other things, according to the links you share on your website and the backlinks you have. The more reputable those websites are, the better Google will consider you to be. Apart from links and backlinks, Google also measures trust e.g. by not spamming keywords in your content. In our SEO audit services, we analyze all of these aspects that could possibly add or take away your trustworthiness.

Backlinks

As already mentioned, the kind of websites you are linked to is important. We examine your backlinks. In addition, we analyze whether you have too many backlinks and whether this might be seen as spam or as bought backlinks.

Public Relations

You surely want to know if your business, website, product or service is featured in magazines, on television or any other form of public advertising. Through this advertising, internet users find out about your business and call up your website. We analyze how often your website was called up by entering the URL into the address bar and how often users come across your website via search engines. This can help you figure out the most effective advertising method for you.