SEO-Audit Services

rankeffect is your SEO audit service company that analyzes your website holistically and professionally in regards to all relevant SEO factors and walks you through them personally and step-by-step.

SEO Audit Services
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Competent

Permanent employees with up to 15 years of experience

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Get a reply after an average of 120 minutes

Performance oriented

Get more inquiries and sales thanks to our data-driven approach

SEO Audit Services

Holistic Performance Analysis of your website’s strength and weaknesses

If you notice that you’re lacking website traffic and conversions, you will most likely want to do something about it. But in order to successfully, and sustainably, combat possible errors in your website, you first have to locate and identify them, and then come up with a long-term strategy to fix and improve your website. The first step is finding and recording SEO issues by conducting an audit.

Our SEO Consulting agency would be happy to help you out with our holistic website SEO audit services.

Free SEO Analysis

Are you having problems attracting suitable visitors to your website? Identify your websites’ biggest issues with our free analysis.

What do our SEO Audit services include?

If you want to use our website SEO audit services, we will look into several different aspects of your website. We will check both the current status quo and propose ways of improving them, e.g. in an SEO strategy.

In all our SEO audit services, we analyze:

  • the technical infrastructure of your website
  • several on-page factors
  • important off-site factors
  • possibilities for conversion optimization
  • your competing websites

In doing so, we focus on your website goals, important areas for users, possible previous SEO measures and the expected results. Within our SEO audit services, we always keep our main focus on user experience, as users are the ones who bring you conversions.

What are our SEO Audit Services?

What is most important to us is that we are both on the same page regarding your goals and needs. When having us conduct SEO auditing services of your website, you don’t just get a simple PDF or PPT that leaves you to fend for yourself with our findings. You will get your holistic audit in a personal meeting, either in our SEO Company in Munich or online. This way, we make sure to provide you with all the results and propositions you need for optimal search engine optimization that is tailored to your website. With that, we make sure to give you the best possible SEO audit services, so you can reach your business objectives.

As an experienced SEO Agency in Munich, we see SEO audit services as a way to draw your attention to possible errors on your website as well as to unused potential. Don’t miss out on the chance to rank higher than ever before. We would be happy to give you more information on this service during a non-binding and free consultation on our SEO audit services.

Whether you choose to work with us for technical SEO audit services, for a new and improved content strategy, for Relaunch Consulting or for any other type of digital marketing strategy, you can rely on our top-notch services and experience in the field:

  • state-of-the-art tools for data collection within SEO audit services
  • network of SEO experts
  • extensive experience with SEO clients of all business types and sizes
  • full cost transparency at all times

Everything from a single source

Innovative, dynamic, transparent, personal – Lena & Valentin will advise you on our individual marketing solutions.

What happens when we do an SEO Audit of your website and what is checked?

Professional SEO audit services include many different steps. Let us give you an overview of how we conduct an SEO audit report of your website:

1. Checking the technical infrastructure

First, we check your websites’ technical infrastructure. We analyze, among other things:

Robots Meta Tags / Robots.txt

Here, we check whether or not the search engine’s web crawlers (or bots) can correctly crawl all of your sub-pages. If any pages have been excluded from being indexed by the robots meta tags, this is where we can see it. In order for any SEO measures to work, it is important that all of your relevant sub-pages can be crawled and indexed. In addition to crawlability, individual pages should also be displayed to visitors in search results. We look into all pages and find out which ones are functional and which are not. Further details on any errors can then be discussed during a personal consultation meeting, where we go over the entire SEO audit from our services with you.

Page Speed

Using professional analytics tools, we measure the loading time and performance of your website.

XML sitemap

Our SEO audit services also include checking whether or not a valid XML document is available and how it is structured.

Frames, Flash, Javascript

At this point in our SEO audit services, we look at the state of the scripting, markup and programming languages (e.g. Javascript, Flash and Frames), which would be used for elements such as navigation.

Dynamic, canonical URLs and paginated pages

What about the canonicalization? Are any dynamically generated URLs rewritten using mod-rewrite? Is there a canonical URL that serves as the main domain? Are all subpages paginated correctly? We look into these things and clarify them within our SEO audit services.

Links

Another part of our SEO audit services is checking for internal and external links. Are there enough internal links? Are your outbound links leading to reputable, trustworthy websites that are thematically related to yours? Do you have an authentic link profile or does it indicate link buying?

Code quality

Your website code should be free of errors. Using HTML validators, we check the code for any issues that could limit functionality.

Usability

The number one objective for any business is usually conversions. Your website’s usability is crucial for that. That’s why we thoroughly examine it by checking whether or not users can quickly get to the products they want. The fewer clicks they need to find the desired product, the better. This is also affected by navigation, or how easily users can find their way around your website. Is it clear and intuitive? Can they easily find your contact information? How are the loading times doing? These are some of the things we check at this point in our SEO audits services.

Competitor analysis

While we mainly analyze your own website, we mustn’t ignore the competition. Competitive analysis is also important for an audit. After looking at your competitors, we can answer the following questions:

  • Which companies offer products or services similar to yours?
  • Which position do these companies have in the SERPS, and for which keywords?
  • For what reasons might they be ranking better than you?
  • How are their websites different from yours?

This then helps us figure out how to use that to improve your website so you can gain a competitive edge over the

2. Analyzing on-page factors:

After taking care of checking the technical infrastructure, it is now time to look at several on-page factors. Most of them are what makes or breaks the user experience. This also part of our SEO audit services.

Onpage SEO factors

Content / Duplicate Content

Does the content on your website offer users all the information they want and need? Which relevant keywords has it been optimized for so far in order to rank? We check whether or not that is the case and which keywords are integrated in what frequency, e.g. in the title tags, headlines and paragraphs. We check it for keyword stuffing, spelling and grammar errors as well as how fluently users can read the text or if there are enough call-to-actions.

By using various SEO and content tools, we can locate any duplicate content your website might include. That means checking for any text passages that are too similar to those on external pages. Identical text passages should be removed or rewritten and the pages in question should, if necessary, be given canonical tags or nofollow links.

Meta Title und Meta Description

These snippets in Google’s search results lists are an important ranking factor. That’s why in our SEO audit services, we check whether or not your meta titles contain the right keywords and if they accurately convey the content of a page to the user, so it encourages them to click.

Media

Your website content should ideally be enriched with images, graphics, audio files or videos instead of just being a big block of words. We check if the media you might already have adds value and whether or not they are compressed or embedded correctly so they don’t weigh down your page speed.

What’s also important is that any images have alternative descriptions in their ALT tags so that they can be read out by screen readers. All of this is another part of our SEO audit services.

URLs

Are your URLs short, are they self-explanatory or are they just long number/letter combinations? Do they contain important keywords? We’ll clarify that in our SEO audit services.

Local data

Is your company a local business and not part of e-commerce? Your shop’s location should be specified both in the URL and the title and description. We will also verify if this is the case. If your shop or service focuses entirely on local business, we can also conduct a more local SEO audit.

Responsive Design

Mobile has long overtaken desktop, so it is important that your website is optimized for mobile devices such as smartphones and tablets. We check whether or not your website and its contents are displayed correctly on all mobile devices.

Is your website user-friendly on all devices? We’ll find out for you.

Links

Another part of our SEO audit services is checking for internal and external links. Are there enough internal links? Are your outbound links leading to reputable, trustworthy websites that are thematically related to yours? Do you have an authentic link profile or does it indicate link buying?

Code quality

Your website code should be free of errors. Using HTML validators, we check the code for any issues that could limit functionality.

Usability

The number one objective for any business is usually conversions. Your website’s usability is crucial for that. That’s why we thoroughly examine it by checking whether or not users can quickly get to the products they want. The fewer clicks they need to find the desired product, the better. This is also affected by navigation, or how easily users can find their way around your website. Is it clear and intuitive? Can they easily find your contact information? How are the loading times doing? These are some of the things we check at this point in our SEO audits services.

Competitor analysis

While we mainly analyze your own website, we mustn’t ignore the competition. Competitive analysis is also important for an audit. After looking at your competitors, we can answer the following questions:

  • Which companies offer products or services similar to yours?
  • Which position do these companies have in the SERPS, and for which keywords?
  • For what reasons might they be ranking better than you?
  • How are their websites different from yours?

This then helps us figure out how to use that to improve your website so you can gain a competitive edge over them.

3. Off-page analysis as part of our SEO Audit services:

After looking at how to get the on-site factors of your website back on track, it is now time to analyze off-page audit factors.

Trust

Measuring your website’s trustworthiness to Google is extremely important, as it’s considered a key search ranking criterion. Trust is measured, among other things, according to the links you share on your website and the backlinks you have. The more reputable those websites are, the better Google will consider you to be. Apart from links and backlinks, Google also measures trust e.g. by not spamming keywords in your content. In our SEO audit services, we analyze all of these aspects that could possibly add or take away your trustworthiness.

Backlinks

As already mentioned, the kind of websites you are linked to is important. We examine your backlinks. In addition, we analyze whether you have too many backlinks and whether this might be seen as spam or as bought backlinks.

Public Relations

You surely want to know if your business, website, product or service is featured in magazines, on television or any other form of public advertising. Through this advertising, internet users find out about your business and call up your website. We analyze how often your website was called up by entering the URL into the address bar and how often users come across your website via search engines. This can help you figure out the most effective advertising method for you.

Everything from a single source

Innovative, dynamic, transparent, personal – Lena & Valentin will advise you on our individual marketing solutions.

How often should SEO Audit services be conducted for a website?

Like SEO in general, SEO audits should not be a one-time project but should instead be conducted regularly to keep you up-to-date with the potential of your website. The internet is constantly changing and so are your customers’ wants and needs as well as your competition. Whenever you notice a drop in organic traffic or conversions, hiring SEO audit services can help you locate any issues and get your website back on the right track. Our SEO experts are happy to help you out. Talk to one of our SEO consultants about your first search engine optimization audit!

Please note: While we make it as holistic as possible and give you some propositions for improvement, an SEO audit is still only an analysis of your website. However, at your request, we will be happy to put into action the right optimization measures. After any audit, we will give you suggestions for improvement and recommendations for optimizing your website based right on the audit’s results. Which of the mentioned aspects you’d like to work on is entirely up to you. Contact our full-service agency now for more information on your rankeffect SEO site audit services. Let’s discuss all of your possibilities for a successful SEO campaign!

What our customers have to say about our service

drag

»The results are extremely satisfactory«

»As a professional and committed partner, rankeffect has already supported us in the creation of an SEO strategy, the creation of texts, the monitoring of results, the revision of our analytics tracking and in the area of SEA. The cooperation is very pleasant at any time and the results are extremely satisfactory. Inquiries are answered promptly and always very friendly. We look forward to continue a close and successful cooperation.«

Frank Mittag

Digital Marketing Manager, Design Offices GmbH

»Effective Improvement of our web analysis«

»The agency rankeffect has rebuilt our Google Analytics tracking professionally and in close coordination with us and our web agency. Subsequent services were implemented quickly and competently. The integration via the Google Tag Manager allows us to create and continuously adapt events ourselves.«

Benedikt Lüning

Managing Director, Whisky.de GmbH & Co. KG

»This is how collaboration is fun!«

»Everything is right here – from getting to know each other to professional implementation rankeffect has done a great job. The team is always very committed, flexible, transparent and fast in implementation. We look forward to further cooperation!«

MBA & Eng. Jan Hertwig

Managing Director, CADFEM Medical GmbH

»Experience and proven, intelligent strategies«

»We have been looking for an agency that can cover most of our needs for a long time and finally found it with rankeffect. From the very beginning, the cooperation was characterised by good communication. We received excellent advice from the setup of our new shop system to the development of the SEA and SEO strategy. Ideas were discussed, visions were created and after more than a year of cooperation we can fully recommend rankeffect.«

Marco Maisel

Managing Director maisells GmbH & Co. KG

»Simply smooth«

»Super service, nice people and always there to answer my questions. We are really happy with the final product and how everything went. Simply smooth.«

César Rafael Martínez Pereyra

Senior Marketing and Communications Manager
Profion GmbH

»Cooperative, competent and reliable«

»With rankeffect we have optimized our website SEO and achieved a complete makeover. The cooperation is partnership-based, competent and reliable. Questions are resolved quickly and uncomplicated, solutions are developed flexibly and implemented directly. We are looking forward to further cooperation!«

Natascha Peischer

Sales & Marketing Managerin, UNIGLOBE Focus Travel

»Fully satisfied«

»Finding the right partner for a complete relaunch with a more than tight schedule, who will also build us up competently in all SEO topics after the implementation seemed unlikely to us. In rankeffect we found this anyway and are completely satisfied.«

Aimo Künkel

CTO, etg24 GmbH

»Our new website has become great«

»In an always open partnership our website was given a makeover. The respective contact persons of rankeffect were very sympathetic, competent and flexible. We are very satisfied and look forward to further cooperation.«

Lisa Zill

Marketing & Communications, Digitales Gründerzentrum der Region Ingolstadt GmbH

»More visibility in the shortest possible time«

»Thanks to the support of rankeffect in the field of SEO, our visibility has improved significantly within a short period of time. We will continue to rely on rankeffect’s holistic strategy in the future and look forward to further successful cooperation.«

Dr. Peter Stiller

Managing Director, Printkiss GmbH & Co. KG

»Extensive expertise in the field of financial services«

»With rankeffect, we have successfully introduced Google Ads for our company. Thanks to the extensive expertise and the additional expertise available in the area of financial services, we advertise in a targeted manner and without large losses.«

Sandra Schäfer

Head of Marketing, AssetMetrix GmbH

»Always fast and competent answers«

»We are very satisfied with the cooperation with rankeffect. You always get quick and competent answers. Even with more complex projects or situations, the connections are explained to you in an understandable and simple way. rankeffect has been supporting us for several years in the field of SEO and Google Ads, with which we were able to increase our visibility in a short time. We look forward to a great collaboration in the future.«

Daniel Schubert

Managing Director, hawaii.de

»Many thanks for the friendly business relationship«

»I am more than satisfied with the result. At this point, I would like to thank you for your extremely efficient work. Our contact person gave us good advice throughout and included all our questions and suggestions in the project. Thank you very much for the friendly business relationship.«

Andreas Wagner

Project Lead Switzerland, Linguarum.de

»Overall excellent service«

»The team at rankeffect is seasoned with the experience and tools to support our online marketing objectives. Communication is also as important as results. Overall excellent service. Recommended.«

Konrad Preuninger

Digital Marketing, Amber Road Inc.

»We are very satisfied«

»rankeffect has been taking over our search engine optimization for some time now and manages our Google Ads campaigns. Changes and new projects are always implemented quickly and conscientiously. We are very satisfied – both with the service itself and with the customer service.«

Fabian Pricl

Tokheim Service GmbH & Co. KG

»Thank you for the great support«

»Since collaborating with rankeffect, we have achieved significant success with our Google Ads campaigns and will also put SEO optimization in the hands of rankeffect in the future. Thank you for the great support.«

Lars Schubert

Managing Director hochhinaus, Luftwerbegesellschaft mbH

»Very professional from the beginning«

»The collaboration with rankeffect during a SEO audit of our website was very professional, uncomplicated, sympathetic and at eye level right from the start. The very comprehensive analysis was presented to us in an understandable way and all questions were answered. We felt very well taken care of!«

Ricarda Sandmeir

Team Lead Marketing, Blickfeld GmbH

»Reliability and competence«

»Our wishes and objectives are always successfully implemented within the shortest possible time. The easily accessible and always friendly team of rankeffect impresses not only with its reliability and competence, but also with its speed and flexibility. Transparent and clear procedures enable us to achieve the desired result quickly.«

Brigitte Amann

Owner of Macbett in Munich

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Lena & Valentin

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Over 300 successfully completed projects since 2015

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