Formed to do it better

We are rankeffect – an agency for sustainable Online Marketing with our own web developers, search engine optimizers, copywriters, Google Ads specialists … and of course 100% digital DNA.

rankeffect Office
Google Partner Premier 2024 BVDW-Zertifikat BVDW-SEA-Zertifikat German Web Awards 2023 Sistrix


Permanent employees with up to 15 years of experience

Top Service

Get a reply after an average of 120 minutes

Performance oriented

Get more inquiries and sales thanks to our data-driven approach

Your contact person

Thanks to good advice and excellent results with our customers, rankeffect is getting bigger and bigger. In order to ensure that our quality can also grow, we attach particular importance to the selection of our employees. Since only those who have fun at their jobs are able to achieve great things for our customers.


Christiane Praez

Teamlead SEO

Jochen Gentner

Teamlead SEA

Jennifer Kellner

Account Managerin


Valentin Vogel

Online Marketing Consultant

Niklas Streckfuß

Online Marketing Consultant


Everything from a single source

Innovative, dynamic, transparent, personal – Lena & Valentin will advise you on our individual marketing solutions.


Julian Strote


Julian built his first website in 2003 and has been doing Online Marketing since 2005 when he started selling SEO eBooks.

This was followed by numerous independent web projects, including one of the largest online portals in the field of sales, and working for the then-fastest-growing online marketing startup.

At rankeffect, Julian takes care of the strategic development, expansion, marketing and consulting of the agency. He also works as a lecturer for Online Marketing topics.

David Biging


The course for David’s path to online marketing was already set in the early 2000s while exploring the Internet on IRC servers such as QuakeNet or UnderNet.

His fascination with the Internet ultimately led him to study communication and media science, where he became aware of search engine optimization and eventually rankeffect.

From SEO intern to Chief Operating Officer, he now bears the main responsibility for the agency’s day-to-day business and looks after clients, people and processes.

Ludwig Langer


Before joining rankeffect, Ludwig Langer managed large IT projects in the telecommunications sector and saw numerous well-known companies from the inside as a management consultant. Over the past two years, he has worked intensively on the topic of AI and its application in online marketing.

At rankeffect, he will primarily focus on the increased demands on tools and technology and introduce and expand technical innovations in relation to artificial intelligence.

The evolution of rankeffect

rankeffect was founded with the aim of offering every customer exactly what he or she is looking for in regards to Online Marketing whilst never having to skip personal support.

We want to be different, to set ourselves apart from the many other agencies. Not every goal is achievable and you need to know that. For this reason, we are always honest with you, even if this means that not everything we say is met with approval.

Package prices? Not with us! Every industry is different and our services are always tailored to you and your company. We want you to be successful and it is our duty as a service provider in Online Marketing to do everything we can.

The basis for an open and transparent cooperation are many years of experience in the evolution and implementation of SEO and SEA projects in a wide variety of industries. Let’s find your potentials together and do something different for once to give you a head start on your competitors.

Our history

February 2015

Formation of rankeffect as 2-person-agency

March 2015

Relocation to our first office (10qm). Recruitment of our first two employees.

June 2015

Relocation to a bigger office (40qm). Recruitment of further employees

April 2016

We welcome our 50th customer

June 2016

Relocation to an office space (300 qm) at Stachus in Munich city centre

November 2016

All employees receive a fixed training budget for participating in training courses, conferences and trade fairs

May 2017

We welcome our 100th customer

Beginning of 2018

rankeffect gets a new Design and a new website

Middle of 2018

rankeffect takes on lectureships on SEO at the Munich Marketing Academy and as part of university courses

July 2019

Ludwig becomes rankeffect’s new CEO and takes over the operational management

July 2019

rankeffect welcomes its 150th customer

December 2019

the rankeffect SUITE, our transparent and free of charge reporting cockpit is being introduced to our customers

March 2020

rankeffect becomes a partner of the Akademie der Deutschen Medien (Academy of German Media) and is now also passing on knowledge to representatives of the media landscape

July 2020

rankeffect is awarded the SEO Quality Certificate by the BVDW, making it the youngest agency to receive this certification so far.

November 2020

Our new website is awarded the German Agency Award in the category Agency Presentation

January 2021

rankeffect is awarded the SEA Quality Certificate by the BVDW.

November 2021

Relocation to the current agency office in Munich Laim. We are now able to continue our growth on almost 600 sqm

We stay true to our philsophy


Transparent billing

We offer very good quality at a good price. Transparent billing based on hourly rates without a minimum budget or package prices are therefore the standard with us. We will only consider our work provided when you are truly satisfied.


People before machine

We optimize websites not only for Search Engines, but primarily for users and your potential customers. Nowadays, usability, fast loading times and a modern web design are just as important as choosing the right keywords.


No bullshit

For us, advising sometimes also means advising against! We have to refuse over 60% of all inquiries because of incorrect or unrealistic expectations. Online Marketing is the most measurable and effective form of advertising. But it’s not magic.


We adhere to guidelines

All of the methods we use conform to the standard Google guidelines. We rely on long-term success for the benefit of our customers. Are you ready to take risks? Also OK. We will inform you about possible dangers.

What our customers have to say about our service


»The results are extremely satisfactory«

»As a professional and committed partner, rankeffect has already supported us in the creation of an SEO strategy, the creation of texts, the monitoring of results, the revision of our analytics tracking and in the area of SEA. The cooperation is very pleasant at any time and the results are extremely satisfactory. Inquiries are answered promptly and always very friendly. We look forward to continue a close and successful cooperation.«

Frank Mittag

Digital Marketing Manager, Design Offices GmbH

»Effective Improvement of our web analysis«

»The agency rankeffect has rebuilt our Google Analytics tracking professionally and in close coordination with us and our web agency. Subsequent services were implemented quickly and competently. The integration via the Google Tag Manager allows us to create and continuously adapt events ourselves.«

Benedikt Lüning

Managing Director, GmbH & Co. KG

»This is how collaboration is fun!«

»Everything is right here – from getting to know each other to professional implementation rankeffect has done a great job. The team is always very committed, flexible, transparent and fast in implementation. We look forward to further cooperation!«

MBA & Eng. Jan Hertwig

Managing Director, CADFEM Medical GmbH

»Experience and proven, intelligent strategies«

»We have been looking for an agency that can cover most of our needs for a long time and finally found it with rankeffect. From the very beginning, the cooperation was characterised by good communication. We received excellent advice from the setup of our new shop system to the development of the SEA and SEO strategy. Ideas were discussed, visions were created and after more than a year of cooperation we can fully recommend rankeffect.«

Marco Maisel

Managing Director maisells GmbH & Co. KG

»Simply smooth«

»Super service, nice people and always there to answer my questions. We are really happy with the final product and how everything went. Simply smooth.«

César Rafael Martínez Pereyra

Senior Marketing and Communications Manager
Profion GmbH

»Cooperative, competent and reliable«

»With rankeffect we have optimized our website SEO and achieved a complete makeover. The cooperation is partnership-based, competent and reliable. Questions are resolved quickly and uncomplicated, solutions are developed flexibly and implemented directly. We are looking forward to further cooperation!«

Natascha Peischer

Sales & Marketing Managerin, UNIGLOBE Focus Travel

»Fully satisfied«

»Finding the right partner for a complete relaunch with a more than tight schedule, who will also build us up competently in all SEO topics after the implementation seemed unlikely to us. In rankeffect we found this anyway and are completely satisfied.«

Aimo Künkel

CTO, etg24 GmbH

»Our new website has become great«

»In an always open partnership our website was given a makeover. The respective contact persons of rankeffect were very sympathetic, competent and flexible. We are very satisfied and look forward to further cooperation.«

Lisa Zill

Marketing & Communications, Digitales Gründerzentrum der Region Ingolstadt GmbH

»More visibility in the shortest possible time«

»Thanks to the support of rankeffect in the field of SEO, our visibility has improved significantly within a short period of time. We will continue to rely on rankeffect’s holistic strategy in the future and look forward to further successful cooperation.«

Dr. Peter Stiller

Managing Director, Printkiss GmbH & Co. KG

»Extensive expertise in the field of financial services«

»With rankeffect, we have successfully introduced Google Ads for our company. Thanks to the extensive expertise and the additional expertise available in the area of financial services, we advertise in a targeted manner and without large losses.«

Sandra Schäfer

Head of Marketing, AssetMetrix GmbH

»Always fast and competent answers«

»We are very satisfied with the cooperation with rankeffect. You always get quick and competent answers. Even with more complex projects or situations, the connections are explained to you in an understandable and simple way. rankeffect has been supporting us for several years in the field of SEO and Google Ads, with which we were able to increase our visibility in a short time. We look forward to a great collaboration in the future.«

Daniel Schubert

Managing Director,

»Many thanks for the friendly business relationship«

»I am more than satisfied with the result. At this point, I would like to thank you for your extremely efficient work. Our contact person gave us good advice throughout and included all our questions and suggestions in the project. Thank you very much for the friendly business relationship.«

Andreas Wagner

Project Lead Switzerland,

»Overall excellent service«

»The team at rankeffect is seasoned with the experience and tools to support our online marketing objectives. Communication is also as important as results. Overall excellent service. Recommended.«

Konrad Preuninger

Digital Marketing, Amber Road Inc.

»We are very satisfied«

»rankeffect has been taking over our search engine optimization for some time now and manages our Google Ads campaigns. Changes and new projects are always implemented quickly and conscientiously. We are very satisfied – both with the service itself and with the customer service.«

Fabian Pricl

Tokheim Service GmbH & Co. KG

»Thank you for the great support«

»Since collaborating with rankeffect, we have achieved significant success with our Google Ads campaigns and will also put SEO optimization in the hands of rankeffect in the future. Thank you for the great support.«

Lars Schubert

Managing Director hochhinaus, Luftwerbegesellschaft mbH

»Very professional from the beginning«

»The collaboration with rankeffect during a SEO audit of our website was very professional, uncomplicated, sympathetic and at eye level right from the start. The very comprehensive analysis was presented to us in an understandable way and all questions were answered. We felt very well taken care of!«

Ricarda Sandmeir

Team Lead Marketing, Blickfeld GmbH

»Reliability and competence«

»Our wishes and objectives are always successfully implemented within the shortest possible time. The easily accessible and always friendly team of rankeffect impresses not only with its reliability and competence, but also with its speed and flexibility. Transparent and clear procedures enable us to achieve the desired result quickly.«

Brigitte Amann

Owner of Macbett in Munich

Our services

Our agency services at a glance:

These companies already trust in rankeffect

Unternehmen-1 Unternehmen-2 Unternehmen-3 Unternehmen-4 Unternehmen-5

Feedback by the next business day at the latest

Phone call with an expert beforehand

60-90 minutes of personal consultation

Comprehensive analysis of the current status

Customized offer

Lena & Valentin

Online marketing consultants

Over 300 successfully completed projects since 2015

Convinced? Get a consultation now