Conversion Rate Optimization Agency

Was Does Conversion Rate Optimization actually mean? 

Let’s be honest and clear: you don’t own a website just for your webdesign to be admired or to pay hosting costs for no purpose. Your website is an instrument to reach your goals: conversions that will increase your profit! This aim can be achieved by professional Conversion Rate Optimization (CRO).  It is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, sign-ups for a newsletter, filling out a form, or downloading a file.

The average conversion rate is usually between 1% and 4%.

It might sound very low, but look at our example to see what this really means in terms of money: 

An online store that has 10.000 visitors a month generates 100 orders aka 10 Euros, which makes 1000 Euro a month. This means that the conversion rate is located by exactly 1%. By rising the conversion rate with 0.5% we have thus 150 visitors that take action and thus generate 1500 Euro a month. Thus a conversion rate of 3% will be 3000 Euro.  

The secret in CRO is that our conversion rate optimization agency can optimize your website including buttons and content without designing a new one. 

Our conversion rate optimization agency and marketing agency is performance-based and data-driven and thus optimizes what you already have. Make more sales with your existing customers which can lead to higher rankings and thus gain a lot of new customers too.

What is the click-through-rate? 

Digital Marketing defines the Click Through Rate (CTR) as a KPI that describes the relationship between the number of impressions and the number of clicks on an advertising medium or a link. The higher the CTR, the more users clicked on an ad or link. This not only applies to clicks on websites in the Google results pages, but also within pages and is therefore comparable to the conversion rate. 

How our Conversion Rate Optimization Agency works

Analyze your status quo

Our Conversion Rate Optimization Agency creates a CRO Audit, which means that we thoroughly evaluate your website using certain tools. We go through typical user processes and, taking into account a large number of criteria, identify obstacles that can cause problems for users when using your site. As a result, you will receive a detailed report, the CRO Audit and a presentation from our conversion rate optimization agency including precise recommendations on how the page can be optimized.

Define your targets

You want to outsource the implementation of those measures and hire a CRO agency? We are looking forward to helping you out! The first strategic goal of your company is to define which goal or which interaction you are aiming to improve. Is it, for example, contacting visitors? Buying a product? This desired interaction then stands for the conversion and you should align your website with this. Iit is not enough to say “I would like to have 500 conversions per month.” That’s not specific enough. First, for what? Your total website conversions? Your mailing list? Don’t forget that a CRO process increases conversions from the current amount of traffic you’re generating. It doesn’t account for attracting new unqualified leads. Our conversion rate optimization agency helps you define clear and reachable goals 

Define a strategy 

Our conversion rate optimization agency identifies data-backed the pages with the lowest conversion rates. That’s why you must study your sales funnel to see where visitors are dropping off your pages. A tool like Google Analytics can help with this. You can see how visitors move through your website and where they quit: Which pages have high bounce rates? Why are visitors bouncing off those pages? Which pages keep visitors longer on them? According to our results our CRO Agency establishes the right optimization strategies. 

Create high-converting landing pages

Every element on the page will be optimized by our conversion rate optimization agency towards generating conversions. This includes: 

• simple UX webdesign  (web development)
• advantages and USPs cleary and interestingly explained 
• responsive design for desktop, smartphones and tablets 
• clear and motivating call to action 
• images, videos and other media used
• social proof and trust elements

Free consultation now!

As a conversion rate optimization agency we know, the conversion rate is the success factor for online marketing. Run marketing campaigns that focus on what matters most: conversion rates, qualified leads, and sales opportunities. Make an appointment for a personal consultation at our conversion rate optimization agency in Munich, in which we will provide you with detailed information about the key figures of the optimization, our conversion rate optimization services and the budget – this discussion is of course free of charge and non-binding. As an experienced SEO Agency in Munich (Search Engine Optimization) we can also help your improved website to rank on high positions in Google’s result pages to gain more traffic which will eventually lead into more conversions. We are looking forward to providing a great and profitable CRO strategy for you. Contact our conversion rate optimization agency now!