Google Ads Agency Munich
We ensure new, qualified customer inquiries via Google Ads.
Time is money. Take care of your core business, we’ll take care of your Google Ads campaigns.
We are among the top 3% of all Google Ads agencies in Germany (Google Premier Partner).





Non-binding – individual – without contract term

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As a certified Google Ads agency in Munich, we efficiently generate more traffic for you with Google Ads and get the maximum potential out of your ads – far beyond the organic reach!
Using suitable keywords for which your ad is displayed, we hit your target group/potential customers with pinpoint accuracy and get you into the top positions in Google searches. In this way, you only address customers and only pay for those who are really interested in your product or service. Other users will not even see your advertising.
As a professional Google Ads agency, we help you to maximize your reach among the relevant target group with your marketing while minimizing wastage and the costs of your advertising. An efficient and transparent way of working as well as constant and customer-oriented support is our top priority. Let us advise you individually and personally as a Google Ads agency and benefit from a better performance of your Google Ads, more new customers and more sales!

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What is Google Ads?
Google Ads is an online advertising program of the Google search engine. The program can help companies to sell their products or services, increase their brand awareness or generate more traffic to their own website. The program was introduced in 2000 and was still called Google AdWords at that time. But of course a lot has changed between 2000 and the present day, especially online, such as the everyday use of cell phones. To reflect these changes, Google decided to replace AdWords with Google Ads in 2018.
In order to use Google Ads successfully, it is worth having a competent partner at your side to support you with successful campaigns. With Google Ads, we as a Google Ads agency can precisely set the target group to which your advertising should be displayed.
This makes Google Ads the snipers in the world of online marketing. Equipped with target group-specific keywords and a suitable advertising message, we turn your paid search engine advertising into an unbeatable weapon in the hunt for potential customers. You only pay for the users who actually click on your ad!

How does it all work? By integrating only those keywords into your ad that your potential customers are searching for, we only attract high-quality website visitors who are most likely to make a conversion (e.g. a purchase or a contact request). This puts an end to the eternal search for customers! Because with Google Ads and the help of our Google Ads agency, your customers will search for and find you!
As Google Ads professionals, we optimize your campaigns in our Google Ads agency to meet the needs of your customers and their search behavior. This is how we pick up your customers at the crucial moment of the customer journey and maximize the success of your marketing!

Is SEO or SEA the right choice for me?
Do you want to get as many visitors as possible to your website in the shortest possible time? Then search engine advertising in the form of Google Ads – Search Engine Advertising (SEA for short) – is the ideal solution for you.
If search engine optimization (SEO) takes several months to achieve the desired results, a successful SEA campaign with us as your Google Ads agency will allow you to benefit from the first results after just a few days.
Do you want your company to be successful in both the short and long term? Then a combination of both online marketing measures is a good idea: Ideally, you should start with Google Ads. With a targeted Google Ads campaign, as a professional Google Ads agency we can easily and efficiently find out which keywords generate the most new customers for you. We use this experience to establish you in the top positions on Google in the long term through sensible SEO. As a Google Ads agency and SEO agency in Munich, let us advise you now, free of charge and without obligation!

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Why do I need a Google Ads agency?
The success or failure of your Google Ads campaign depends on the targeted development, control and optimization of high-quality online ads that are precisely tailored to your target group.
The process of this type of marketing requires not only some expert knowledge from a good Google Ads agency, but also time. As an experienced online marketing company and long-standing Google Ads agency, we have the necessary expertise to design your ad in such a way that it answers the user’s search query in the best possible way.

As a Google Ads agency, we know that the art of designing successful Google Ads ads lies in the right combination of target group-oriented keywords and a captivating advertising message. While good advertising magnetically attracts the right customers and generates reach, an incorrectly set up Google Ads campaign can have an annoying or even off-putting effect on the viewer. To avoid such negative effects, we turn your search engine advertising into a magnetic acquisition tool for new customers with our competent know-how as a Google Ads agency.
Our highest aspiration as an agency for Google Ads is to get you into the highly competitive top positions for ads! These include the four ads that are still displayed above the organic search results and therefore immediately catch the user’s eye. The more popular the keyword, the more difficult it is to achieve a high ad position. This is because a Google Ads auction takes place for every search query, in which the search engine calculates in real time who is allowed to rank in the top ad positions.
Since Google only wants the best for its customers, the quality factor is ultimately decisive for your ad placement. For this reason, as a Google Ads agency, we bring your ads to the coveted top 4 of paid search results through the highest possible quality and relevance – and not through high click costs. Our Google Ads agency will help you to make your Google Ads campaigns a success!

As a Google Ads agency, we are only satisfied when your Shopping campaigns achieve the maximum possible reach. That’s why the monthly maintenance of your Google Ads account includes not only sensible targeting, thorough analysis, tracking and success monitoring, but also continuous optimization of your advertising. We regularly check which keywords, regions and advertising times of your ad are best suited to your target group. As a professional Google Ads agency, we always keep an eye on the costs and efficiently minimize the cost per click.
Why is rankeffect® the right Google Ads agency for me?
As a certified Google Ads agency, our ultimate recipe for success is: properly set up Google Ads campaigns + meaningful ad groups + meaningful ad texts + proper keyword analysis = high ad positions.
Because just like your customer, Google cannot simply be bought, but must be convinced by quality. As a Google Ads agency with years of experience, we know the complex requirements of the search engine like the back of our hand and know how to fully exploit the diverse possibilities of Google Ads. We guide you through the ads jungle and guarantee the success of your Google Ads in Munich – whether you are a medium-sized company or a large corporation.
When designing your Google Ads campaign, we are guided by one key maxim: increasing efficiency. Our online marketing specialists generate a maximum number of inquiries for you and reduce your costs – i.e. the cost per click (CPC) and the cost per lead (CPL) – to a minimum through competent and continuous ads support, target group-oriented targeting and optimization of your advertising. Let us advise you individually as a Google Ads agency and benefit from better conversions, lower advertising costs and more profit!
What our customers have to say about our service

»The results are extremely satisfactory«
»As a professional and committed partner, rankeffect has already supported us in the creation of an SEO strategy, the creation of texts, the monitoring of results, the revision of our analytics tracking and in the area of SEA. The cooperation is very pleasant at any time and the results are extremely satisfactory. Inquiries are answered promptly and always very friendly. We look forward to continue a close and successful cooperation.«

»Effective Improvement of our web analysis«
»The agency rankeffect has rebuilt our Google Analytics tracking professionally and in close coordination with us and our web agency. Subsequent services were implemented quickly and competently. The integration via the Google Tag Manager allows us to create and continuously adapt events ourselves.«

»This is how collaboration is fun!«
»Everything is right here – from getting to know each other to professional implementation rankeffect has done a great job. The team is always very committed, flexible, transparent and fast in implementation. We look forward to further cooperation!«

»Experience and proven, intelligent strategies«
»We have been looking for an agency that can cover most of our needs for a long time and finally found it with rankeffect. From the very beginning, the cooperation was characterised by good communication. We received excellent advice from the setup of our new shop system to the development of the SEA and SEO strategy. Ideas were discussed, visions were created and after more than a year of cooperation we can fully recommend rankeffect.«

»Simply smooth«
»Super service, nice people and always there to answer my questions. We are really happy with the final product and how everything went. Simply smooth.«

»Cooperative, competent and reliable«
»With rankeffect we have optimized our website SEO and achieved a complete makeover. The cooperation is partnership-based, competent and reliable. Questions are resolved quickly and uncomplicated, solutions are developed flexibly and implemented directly. We are looking forward to further cooperation!«

»Fully satisfied«
»Finding the right partner for a complete relaunch with a more than tight schedule, who will also build us up competently in all SEO topics after the implementation seemed unlikely to us. In rankeffect we found this anyway and are completely satisfied.«

»Our new website has become great«
»In an always open partnership our website was given a makeover. The respective contact persons of rankeffect were very sympathetic, competent and flexible. We are very satisfied and look forward to further cooperation.«

»More visibility in the shortest possible time«
»Thanks to the support of rankeffect in the field of SEO, our visibility has improved significantly within a short period of time. We will continue to rely on rankeffect’s holistic strategy in the future and look forward to further successful cooperation.«

»Extensive expertise in the field of financial services«
»With rankeffect, we have successfully introduced Google Ads for our company. Thanks to the extensive expertise and the additional expertise available in the area of financial services, we advertise in a targeted manner and without large losses.«

»Always fast and competent answers«
»We are very satisfied with the cooperation with rankeffect. You always get quick and competent answers. Even with more complex projects or situations, the connections are explained to you in an understandable and simple way. rankeffect has been supporting us for several years in the field of SEO and Google Ads, with which we were able to increase our visibility in a short time. We look forward to a great collaboration in the future.«

»Many thanks for the friendly business relationship«
»I am more than satisfied with the result. At this point, I would like to thank you for your extremely efficient work. Our contact person gave us good advice throughout and included all our questions and suggestions in the project. Thank you very much for the friendly business relationship.«

»Overall excellent service«
»The team at rankeffect is seasoned with the experience and tools to support our online marketing objectives. Communication is also as important as results. Overall excellent service. Recommended.«

»We are very satisfied«
»rankeffect has been taking over our search engine optimization for some time now and manages our Google Ads campaigns. Changes and new projects are always implemented quickly and conscientiously. We are very satisfied – both with the service itself and with the customer service.«

»Thank you for the great support«
»Since collaborating with rankeffect, we have achieved significant success with our Google Ads campaigns and will also put SEO optimization in the hands of rankeffect in the future. Thank you for the great support.«

»Very professional from the beginning«
»The collaboration with rankeffect during a SEO audit of our website was very professional, uncomplicated, sympathetic and at eye level right from the start. The very comprehensive analysis was presented to us in an understandable way and all questions were answered. We felt very well taken care of!«

»Reliability and competence«
»Our wishes and objectives are always successfully implemented within the shortest possible time. The easily accessible and always friendly team of rankeffect impresses not only with its reliability and competence, but also with its speed and flexibility. Transparent and clear procedures enable us to achieve the desired result quickly.«
What special advantages does rankeffect® offer me as a Google Ads agency?
Google Ads Agency – We also offer you
At our Google Ads agency, we only employ permanent Google-certified staff with up to 15 years of experience from hundreds of successful Google Ads campaigns in Munich and other areas. The implementation of English-language Google Ads campaigns is also no problem for the native speakers at our Google Ads agency. We also regularly pass on our expert knowledge in teaching assignments on the subject of Google Ads at private universities and academies – and are therefore always up to date!
We are a Google-approved and certified Google Ads agency (Google Premier Partner). Thanks to our diverse and numerous references in various industries, we not only have the necessary expertise, but also the ultimate foresight and insight into the multifaceted world of online marketing.
Constant and fruitful communication is the basis for our successful collaboration. With fast response times (within 120 minutes on weekdays), personal, individual Google Ads consulting – also via screen sharing – we guide you as an ads agency step by step to a successful Google Ads campaign.
With our reporting application specially developed in our Google Ads agency, we offer you a technologically sophisticated tool that provides you with all the information about your current Google Ads campaign in real time. This means you retain full control and always have the most important data in view!
Whether advertising in the search network, in the Google Display Network (Google Display Ads), with Google Shopping (Google Shopping Ads), remarketing or video ads (YouTube Ads) – as a display advertising agency, we will develop a customized solution for you from the numerous advertising options that exactly meets your needs. Because we are a full-service agency and can draw on an extensive and valuable wealth of experience and expertise in every area.
How does the cooperation with rankeffect as an AdWords agency work?
From strategy and creation to campaign monitoring and success control of your Google Ads – with us as your Google Ads agency, you get the complete Google Ads success package from a single source.
Contact us without obligation to arrange a free initial appointment at our Google Ads agency in Munich. In a personal meeting, you tell us about your concerns and the goals for your company – you don’t need any prior knowledge of online marketing. As a Google Ads agency, we then develop a sensible and customized Google Ads strategy for you that will lead your campaign to success.
After these initial measures, it’s time to get down to business. Together we define the data for your ads and with your official go, the ads go live. If you do not yet have your own Google Ads account, we will be happy to create a new one for you. If you already have an active Google Ads account, we will link it to the management account of our Google Ads agency and control your advertising from there. Our agency work, changes and developments within your campaign can be tracked transparently at any time using our innovative reporting tool.

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What are the Google Ads agency prices at rankeffect®?
For this reason, we do not charge a percentage fee, but optimize and charge purely on an hourly basis. Regardless of the budget used, we calculate how much time is required per month to create and optimize your company’s campaigns in order to achieve maximum conversions. So no matter how successful your campaign is in the end, there are no additional Google Ads agency costs for you.
What you can achieve with us as your AdWords agency
So if you are looking for a competent Google Ads agency that
- will get the maximum potential out of your ads,
- efficiently establish your company in the top positions on Google and reduce your advertising costs in the process,
- bring you more new customers, more conversions and more profit for your company
- and offers you individual and personal Google Ads advice, support and a transparent way of working,
then you have definitely come to the right place! Contact us now without obligation and free of charge and get your campaign on the road to success with us as your Google Ads agency!
What types of Google Ads are there?
Advertising in the search network refers to the placement of display and text ads on Google’s own websites (such as search) and partner sites and apps on which Google Ads ads (e.g. stern.de) can appear.
With Google Shopping, product ads can be displayed directly in the search engine. You can use a product feed, which can be implemented with most store systems, to create product ads and advertise available products in your online store. Find out more from our Google Shopping agency.

Remarketing is suitable both for regional service providers and for e-commerce stores that want to “track” potential new customers with ads. The general technical term for this in marketing is retargeting, but it means the same thing. As a rule, this type of marketing for search engines is associated with a higher conversion and is less cost-intensive.
The GDN refers to all websites (many millions) on which the website operators have integrated Google AdSense. On these sites, you have the opportunity to place digital banner ads on smaller, but thematically appropriate portals and blogs.
As a Google Ads agency, we are of course also available for your ads campaigns on YouTube, which are usually displayed at the bottom of a video. The placement of advertising videos is of course also possible.

FAQ about Google Ads
What does it cost me to hire a Google Ads agency?
There are a wide variety of billing models here. Our Google Ads agency charges exclusively on a time basis. This means that, regardless of the budget used, we calculate the time required to create the campaigns and for optimization per month in order to achieve a good campaign for your company with many customer conversions.
Whose Google Ads account are you working in?
If you do not yet have your own Google Ads account, we will create a new one for you. If you already have an active Google Ads account, we will link it to our agency’s management account and work within it.
Does your agency also do Bing Ads?
Yes. The PPC programs from Google and Bing from Microsoft / Yahoo are largely similar. We would be happy to put together an individual offer for you from our agency.
Do you have any other references?
Of course we do. However, please understand that, in consideration of our clients, we can only provide references for our successful work as a Google Ads agency in a personal meeting.
Can I use Google Ads on my current website?
As a Google Ads agency, we cannot give a general answer to this question. It is important that the website appeals to your target group and that all contact information is recognizable at first glance. If a company website is not suitable, the Google Ads campaign can still be run successfully by using landing pages. After all, the target page is usually decisive for the so-called return to SERP rate and therefore crucial for the quality factor. It also decides on a conversion.
Do you set up tracking software?
Support from us as an SEA agency usually also includes the integration of Google Analytics and Ads Tracking. So you can see exactly how well your SEM campaign is performing. If you would like to integrate more complex tracking, whether via Analytics or Piwik, this can also be ordered from our Google Ads agency.
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Julian Strote
Managing Director & 20 years in online marketing
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